Africa Foundation has recently piloted a new concept, the Hustle Economy programme, which focuses on emerging micro-entrepreneurs or “hustle-preneurs”. This model has been developed in partnership with Harambee and builds on the experience gained through the Artisans and Crafters (ACA) Programme (an Allan Gray Orbis Foundation initiative).
Africa Foundation intends on combining its enterprise development programmes into an integrated Hustle Economy programme that provides relevant support for different “tiers” of hustle-preneurs, whether they be inexperienced and aspirational start-ups, established retailers such as crafters, or contractors that are running established businesses and have employees. These hustle-preneurs are the foundation of the local economies, complimenting formal employment opportunities which are extremely limited.