Good things happen to those who hustle
It only seems impossible until it’s done
Hustle is a word that typically means different things to different people, but whisper it on the streets of a rural village or township and it means just one thing – opportunity! The informal or “Hustle Economy” offers 1 out of 6 South African’s a chance at earning an income in areas where formal sector jobs are just not available. Hustling for a living or having one (or several) side-hustles has become the informal sector’s answer to some form of job security in a market riddled with unemployment and lack of opportunity.
Africans are the quintessential entrepreneurs and have always used whatever skills they have at their disposal to eke out a living whether as farmers, herders, crafters, artisans or micro-business owners. Africa Foundation has traditionally supported enterprise development and the sustainability of income generation in three primary ways:
By providing business support and mentorship
By increasing business skills and employability of local entrepreneurs
By improving productivity and access to markets for local farmers
The way forward
Building on the experience gained through the Artisans and Crafters (ACA) Programme (an AGOFE 10KJ initiative) of which Africa Foundation has been a part since January 2018, we have recently piloted a new concept: The Hustle Economy Programme. This focuses specifically on emerging micro-entrepreneurs.
Moving forward, Africa Foundation intends to combine its enterprise development programmes into an integrated Hustle Economy Programme that provides relevant support for different “tiers” of hustle-preneurs, whether they be inexperienced and aspirational start-ups, established retailers such as crafters, or contractors that are running established businesses and have employees. These hustle-preneurs are the foundation of the local economies, complementing formal employment opportunities which are usually limited.
Our enterprise development track record
Community jobs created
Other small businesses
Those who say it can’t be done,
should not interrupt those doing it.
~ Chinese Proverb
Pathways of opportunity
The Hustle Economy Micro-Enterprise Support Programme (Hustle Economy Programme) is an intervention that supports emerging micro-entrepreneurs or “hustle-preneurs” across the Africa Foundation community footprint.
Africa Foundation has traditionally facilitated local business development by working with local contractors, smallholder farmers and crafters to develop their product quality, financial and business literacy, infrastructure and access to market.
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