Africa Foundation has piloted a new concept in the ISimangaliso and Greater Kruger regions, the Hustle Economy programme, which focuses on emerging micro- entrepreneurs or “hustle- preneurs”. Moving forward Africa Foundation intends on combining its enterprise development programmes into an integrated Hustle Economy Programme that provides relevant support for different “tiers” of hustle-preneurs, whether they be inexperienced and aspirational start-ups, established retailers such as crafters, or contractors that are running established businesses and have employees. The hustle-preneurs are the foundation of the local economies, complimenting formal employment opportunities which are extremely limited.