Africa Foundation has piloted a new concept in the ISimangaliso and Greater Kruger regions, the Hustle Economy programme, which focuses on emerging micro- entrepreneurs or “hustle- preneurs”. Moving forward Africa Foundation intends on combining its enterprise development programmes into an integrated Hustle Economy Programme that provides relevant support for different “tiers” of hustle-preneurs, whether they be inexperienced and aspirational start-ups, established retailers such as crafters, or contractors that are running established businesses and have employees. The hustle-preneurs are the foundation of the local economies, complimenting formal employment opportunities which are extremely limited.
Small and medium enterprises contribute to approximately 20% of South Africa GDP and employ around 47% of its workforce – a clear indication that we are a nation of enterprising people. This programme will meet individuals where they are and help grow them to a place of independence – increasing their quality of life and helping them to generate an income that helps them to thrive and not just survive. The development and delivery of the Hustle Economy programme is anchored by a network of community based facilitators -that are recruited by Africa Foundation based on their hustle experience and facilitation ability. This 12 month programme is based in Mpumalanga and KwaZulu – Natal in South Africa currently.
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